The Ten Myths of Entrepreneurship

The ten myths of entrepreneurship

1. Myth: The first objective of building a business is to make it profitable / Truth: The first objective of any business is to make it function able.

2. Myth: Good products sell themselves/Truth: No product will sell itself, but great marketing will sell anything

3. Myth: Anyone can start their own business if they do what they do best and are most passionate about / Truth: Your craftsmanship has nothing to do with your business skills.

4. Myth: Having your own business is riskier than working for an established company / Truth: Working for someone else puts all of your eggs in one basket, while having a wide customer base from which to draw your income decreases risk.

5. Myth: You must have a clever idea which no one has ever thought of before / Truth: Product quality is more important than product uniqueness

6. Myth: You must have a lot of Money in order to get started / Truth: Imagination and specific specialized knowledge can save you thousands of dollars and years of time in startup cost.

7. Myth: In order to make a career in something you should go to school for it / Truth: While a degree cannot hurt, eighty percent of college graduates are not even working in the field they studied.

8. Myth: You should never start a business when the economy is not going well / Truth: Tony Hawk began his company when skateboarding was all but dead. Napoleon Hill's book 'Think and Grow Rich' which is responsible for more millionaires than any other book ever written was released before the end of the great depression and sold over one million copies the first year. Waiting for the 'right time' to start a business is a sure way to never get started.

9. Myth: You should not start a business where there is too much competition / Truth: The person who devotes themselves to making an honest contribution to others in doing something they love has nothing to fear from the competition.

10. Myth: You need to learn another trade so that you will have something to 'fall back on' / Truth: Giving yourself something to 'fall back on' will distract you from your goal. You will end up stuck in a rut, or worse not being able to change careers for fear of taking a pay cut.

Jon Alan has coached business owners, multimillionaires and world class athletes. Don't you want to know what he learned in doing so? "Genius in Leadership" is a powerful and practical free ezine which you can get your hands on every month. In it you will find fresh and relevant content which can change your life and skateboard you the road to prosperity and fulfillment.

Click here now to find out more.